O nas


Jesteśmy grupą niezależnych konsultantów wywodzących się ze znanych agencji PR. Gdyby policzyć nasze wspólne doświadczenie, nazbierałoby się około 30 lat. Wciąż jednak lubimy myśleć nieszablonowo, choć strategie planujemy twardo stąpając po ziemi. Jesteśmy blisko naszych klientów, bo przyjmujemy tylko te projekty, w które sami wierzymy. Mamy swoje pasje, a jedną z nich jest komunikacja marketingowa i PR.

Konsultanci

Agnieszka Krysztofowicz

Od kilkunastu lat zawodowo związana z komunikacją 360°. Doradzała zarówno małym lokalnym firmom, samorządom, jak również dużym międzynarodowym korporacjom. Orędowniczka myślenia out of the box: ceni nieszablonowe podejście połączone z racjonalną oceną sytuacji. Współpracowała m.in. z takimi firmami i instytucjami, jak: Agros Nova, Colgate-Palmolive, Johnson&Johnson, Komisja Europejska, PKP Energetyka oraz Urząd Miasta st. Warszawa. Jest absolwentką dziennikarstwa na Uniwersytecie Warszawskim.

Radosław Pancewicz

Od 8 lat planuje i realizuje kompleksowe kampanie z pogranicza PR i marketingu. Specjalizuje się w budowaniu wizerunku marek, projektach korporacyjnych i edukacyjnych. W swoim portfolio ma współpracę z takimi firmami, jak: Adidas, Diageo, Janssen, Lanxess, Panasonic, Pfizer. Ukończył Wydział Nauk Politycznych Uniwersytetu im. Adama Mickiewicza w Poznaniu. Jest członkiem Public Relations Consultatns Association w Londynie.

Maria Konieczna

Z branżą PR związana od 2008 roku. Specjalizuje się w doradztwie strategicznym i kompleksowej obsłudze marketingowo-komunikacyjnej dla segmentów wrażliwych. Realizowała kampanie w przestrzeni on-line i off-line dla takich klientów, jak: Adamed, Bayer, IBSA, Ferring, GSK, PZU i PGE. Posiada dyplom w dziedzinie ekonomii, coachingu i budowania strategii marketingowych. Jest laureatką wyróżnień za prace poświęcone tematyce CSR.

Tylko długofalowe i wielowymiarowe działania mogą zbudować lub zmienić wizerunek firmy czy produktu. Od czego zacząć? Od przemyślanej i kompleksowej strategii komunikacji, której zostaną podporządkowane wszystkie kolejne realizacje.

O reputację firmy można dbać, ale zdecydowanie lepiej byłoby nią umiejętnie zarządzać. Zjednanie mediów, liderów opinii oraz instytucji ważnych dla branży to dobry początek drogi do sukcesu.

Ryba psuje się od głowy, podobnie jak firma. Tylko poinformowany klient wewnętrzny jest w stanie zrozumieć i poprzeć wszelkie procesy zachodzące w przedsiębiorstwie i otoczeniu.

Marka to nie tylko produkt, ale również wartości, które za nim stoją. Jak przekonać konsumenta do tych wartości? Sposobów jest tyle, ile produktów na rynku.

Bycie odpowiedzialnym w biznesie to nie tylko moda, to powinność. Dobrze skrojony program CSR przyniesie korzyść dla firmy i otoczenia.

Edukacja może zmienić rynek. Świadomy klient to lepszy klient, a stanowisko eksperta, to dobry start, by stać się liderem branży.

Warto dobrze zaplanować obecność nowych mediów w szerszym planie komunikacji. Każdy głos jest istotny, a interakcja z konsumentem czy partnerem to szansa, której nie było jeszcze kilka lat temu.

Najlepszy kryzys to taki, którego nie ma. Komunikacja kryzysowa to nie tylko gaszenie pożaru, ale przede wszystkim zapobieganie zaprószeniu ognia.

Powody mogą być różne, dla których w firmie nie ma działu PR. Bez względu na przyczynę, jesteśmy gotowi ten dział stworzyć i poprowadzić go kompleksowo.

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