About us

We are a group of independent consultants who first started at established PR agencies. If you would try to summarise our overall experience, the final result would sum up to approximately 30 years of activity. We still like to think outside the box, however, even though we plan strategies keeping our feet firmly on the ground. We remain close to our clients because we engage only in projects that we believe in. We have our passions, and marketing and PR communication are at the top of our list.

Consultants

Agnieszka Krysztofowicz

For a dozen years or so, Agnieszka has been working on 360 Degrees Communication strategies; she has provided consultancy for both small local companies, local governments, and large international corporations. Agnieszka promotes out-of-the-box thinking: she values lateral approach supported by reasoned situational analysis. Agnieszka collaborated with such companies and institutions as Agros Nova, Colgate-Palmolive, Johnson&Johnson, European Commission, PKP Energetyka, and Warsaw City Hall. Agnieszka is a journalism graduate of the University of Warsaw.

Radosław Pancewicz

Radosław has been planning and implementing comprehensive PR and marketing campaigns for 8 years now. Radosław specializes in developing brand images and in corporate and educational projects. His portfolio includes collaboration with such companies as Adidas, Diageo, Janssen, Lanxess, Panasonic, and Pfizer. Radosław graduated from the Faculty of Political Science at Adam Mickiewicz University in Poznań; he is a member of Public Relations Consultants Association in London.

Maria Konieczna

Maria has worked in PR since 2008, and specializes in strategic consulting and comprehensive marketing and communication service for vulnerable segments. Maria implemented online and offline campaigns for a number of clients, including Adamed, Bayer, IBSA, Ferring, GSK, PZU, and PGE. Maria holds diplomas in the fields of economy, coaching and marketing strategies development. Moreover, she has been awarded distinctions for projects devoted to CSR issues.

Only long-term and multidimensional endeavours can create or change a company or a product image. Where to start? From well-knit and comprehensive communication strategy that will guide and outline all subsequent projects.

You can build up your company's reputation but it would be much better to manage it skilfully. Gaining support of the media, opinion leaders and institutions important for your business is a good start for your route to success.

The fish stinks from the head down, just like a company. Only well-informed internal client is able to understand and support all processes shaping a business and its environment.

A brand is not just a product, as it also comprises values that stand behind it. How to convince a consumer to share these values? There are as many methods as products on the market.

Business responsibility is more than a trend: it is an obligation. Well-tailored CSR programme will benefit both a company and its environment.

Education can change the market. A well-informed client is a better client, and the expert position is a good starting point for becoming a game leader.

It is worth including the new media presence within a broader communication strategy frame. Each vote is important, and interaction with a consumer or partner is a kind of opportunity that was not available several years ago.

The best crisis is the one that does not exist. Crisis communication cannot be reduced to fire-fighting, as it is mainly about preventing fire.

Companies do not decide to create a PR department for different causes. Regardless of the reason, however, we are ready to build such a division for you and manage it comprehensively.

Services


Tune Your Writing For A Boom Economy

Tune Your Writing For A Boom Economy

As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.

Here are five strategies for ensuring that your marketing is fully prepared for the economic recovery:

Promote the most optimistic tone possible. Now isn't the time to hide your strength or to conserve your energy - show your industry leadership by promoting a tone of bold optimism in every written work that represents your company. Every word of every sentence should be carefully crafted to project the good news that your company is doing well, growing strong, and standing ready to carry your customers' confidence to new heights in the coming year. There's simply no room for doubt or even neutrality in the words that represent you to the world.

Stress growth, not survival. Your business survived the recession - pat yourself blog (please click the up coming website page) on the back, but not in public. Some companies begin an economic recovery by merely reminding old customers that they still exist; don't be one of them. Instead, demonstrate how your business grew, evolved and improved in recent years - and is now providing more value to your customers than ever. In communications that mention the economic downturn, don't deny the facts, but present them as historic opportunities for your company rather than ordeals to be survived.

Stress benefits, not costs. A recessionary economy naturally forces companies into price wars, and customers instinctively associate price slashing with a down economy and a shrinking company. Analyze your marketing, take note of any aspect which promises lower costs than your competitors, and replace as many as possible with promotions of your greatest positive service benefits. When the growing economy allows for a price recovery, you don't want to be hamstrung by marketing that promises recessionary pricing.

Remember who your friends are - and why. Your core customer base is the reason you're still in business. Take a moment and thank them for their continued patronage. Take particular note of the reasons why your most loyal customers stand by you, through good times and bad. Ask them, if necessary. As the economy shifts gears, you have an opportunity to discover very profitable facts about your market that can go unnoticed in both recessions and expansions. Learn those facts and refocus your communications appropriately.

Finally, get back to basics. Now's the time to take a good look at your business, in light of long-term goals and your original reasons for being in business. Dust off your business plan, reload your mission statement, and evaluate your core communications in terms of the fundamental principles that make up your company; use your marketing to not only bring in new business, but to also inspire your company to grow great into the vision that gave birth to it in the first place.

Your written communications are instrumental to bringing your company's vision into the world; the coming year is going to bring great opportunity to those businesses prepared to take advantage of it.

As the economy shifts gears from recession to expansion, make sure your marketing does as well.

Contact us

+48 664 922 145

Tune Your Writing For A Boom Economy

Tune Your Writing For A Boom Economy

As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.

Here are five strategies for ensuring that your marketing is fully prepared for the economic recovery:

Promote the most optimistic tone possible. Now isn't the time to hide your strength or to conserve your energy - show your industry leadership by promoting a tone of bold optimism in every written work that represents your company. Every word of every sentence should be carefully crafted to project the good news that your company is doing well, growing strong, and standing ready to carry your customers' confidence to new heights in the coming year. There's simply no room for doubt or even neutrality in the words that represent you to the world.

Stress growth, not survival. Your business survived the recession - pat yourself blog (please click the up coming website page) on the back, but not in public. Some companies begin an economic recovery by merely reminding old customers that they still exist; don't be one of them. Instead, demonstrate how your business grew, evolved and improved in recent years - and is now providing more value to your customers than ever. In communications that mention the economic downturn, don't deny the facts, but present them as historic opportunities for your company rather than ordeals to be survived.

Stress benefits, not costs. A recessionary economy naturally forces companies into price wars, and customers instinctively associate price slashing with a down economy and a shrinking company. Analyze your marketing, take note of any aspect which promises lower costs than your competitors, and replace as many as possible with promotions of your greatest positive service benefits. When the growing economy allows for a price recovery, you don't want to be hamstrung by marketing that promises recessionary pricing.

Remember who your friends are - and why. Your core customer base is the reason you're still in business. Take a moment and thank them for their continued patronage. Take particular note of the reasons why your most loyal customers stand by you, through good times and bad. Ask them, if necessary. As the economy shifts gears, you have an opportunity to discover very profitable facts about your market that can go unnoticed in both recessions and expansions. Learn those facts and refocus your communications appropriately.

Finally, get back to basics. Now's the time to take a good look at your business, in light of long-term goals and your original reasons for being in business. Dust off your business plan, reload your mission statement, and evaluate your core communications in terms of the fundamental principles that make up your company; use your marketing to not only bring in new business, but to also inspire your company to grow great into the vision that gave birth to it in the first place.

Your written communications are instrumental to bringing your company's vision into the world; the coming year is going to bring great opportunity to those businesses prepared to take advantage of it.

As the economy shifts gears from recession to expansion, make sure your marketing does as well.